
Michigan Athletics and SIDEARM Sports Deliver New-Look Digital Experience
Published on August 20, 2026
The University of Michigan Department of Athletics and SIDEARM Sports, the industry-leading digital platform provider in college athletics, announced today (Thursday, Aug. 20) the rollout of a refreshed and modernized web and mobile experience for Wolverine fans. The new-look MGoBlue.com and Michigan Athletics App are now live as the 2026-27 athletics season begins to take shape.
