Michigan Athletics Launches Leaders and Best Champion Partners Program

Published on August 19, 2026
Leaders and Best Champion Partners Program | Michigan Football

Michigan Athletics announced today (Wednesday, Aug. 19) the Leaders and Best Champion Partners Program, a carefully developed initiative that will bring select advertising opportunities inside Michigan Stadium. The program reflects a strategic approach to supporting student-athletes amid the rapidly evolving college athletics landscape, while preserving the tradition, character and unmatched game-day experience of the iconic 99-year-old venue.